Case Study / Interactive Real Estate

Sharjah Sustainable City 2

A 1,032-unit master development, made fully explorable in real time. UMC Studios turned a static sales pitch into a living, interactive experience that the sales team uses every single day.

Client
Sharjah Sustainable City
Scope
1,032 residential units
Deliverable
Real-time interactive app
Deployment
Sales gallery + all devices
Scroll to explore
1,032
residential units, every one individually interactive
100%
photorealistic, rendered in real time
<1s
to pull up any unit, plan, or price
0
re-exports needed when inventory changes
The Challenge

You cannot sell a city from a brochure.

A development of this scale moves constantly. Prices shift, units sell, phases release. Printed boards, fixed renders, and scale models are out of date the moment they are made, and none of them let a buyer do the one thing they actually want: see a specific unit, with today's real status, on the spot.

The client needed a sales tool that matched the ambition of the project itself. Something immersive enough to sell the vision, and accurate enough to close on the details, across a thousand-plus units, without slowing down.

"Before" context shot: the physical sales gallery, a static masterplan board, or the site itself.
The Solution

One experience. The whole development, alive.

We built a single real-time application that holds the entire masterplan, connects directly to the client's live inventory, and runs anywhere from a gallery touchscreen to a tablet in a broker's hand.

Capabilities

What makes it a closing tool, not a brochure.

01 / Live Inventory

Always-current pricing and availability

The experience connects straight to the client's live inventory data. The moment a unit is reserved, sold, or repriced, it updates inside the app. No re-exports, no waiting on the production team, no risk of showing a buyer a unit that closed last week.

  • Real-time sync with the client's own data source
  • Instant status: available, reserved, sold
  • Live pricing the sales team can trust on the floor
02 / Interactive Points of Interest

Tap anything. See everything.

Every meaningful place in the development is interactive. Amenities, green spaces, sports and wellness facilities, retail and dining, and individual homes all respond to a touch, surfacing media, descriptions, and live detail. Buyers explore the lifestyle, not just the floor plan.

  • Clickable POIs across the entire masterplan
  • Rich pop-ups: media, specs, plans, and pricing
  • Tells the lifestyle story, not just the unit story
03 / In-Session Lead Capture

The buyer leaves with the brochure. You keep the lead.

This is where a viewing turns into a sale. As a buyer explores, they favourite the homes they love and capture screenshots of the views that move them. Before they leave the room, the agent enters their email and the experience instantly sends a personalised package: their favourited units, the matching brochures, and their own saved screenshots. No "I'll follow up tomorrow," no lead forgotten in a notebook. The follow-up is done before they reach the car park.

  • Buyers favourite homes and capture screenshots as they explore
  • The agent sends a tailored email in-session, in seconds
  • Auto-includes favourited units, brochures, and screenshots
  • A bespoke build: the real-time app wired to a dedicated backend
04 / Built for Scale

One thousand homes. No compromise.

Handling a development this large in real time is where most tools fall over. Ours doesn't. All 1,032 homes, the 944 townhouses and 88 villas, are individually selectable inside one fluid, photorealistic scene, with no drop in fidelity and no loading screens between them.

  • Every home selectable, not just highlighted zones
  • Full photoreal quality held across the whole map
  • Engineered to stay fast at master-plan scale
05 / A Living Environment

A real, breathing landscape. Rendered in real time.

Green space is the entire point of a sustainable city, so it could not look fake. We populated the masterplan with thousands of trees, plants, and planting beds using bespoke procedural generation systems, placing vegetation with real accuracy across the whole site. Then we optimised relentlessly, so all of that detail still runs smoothly on a gallery touchscreen, with no loading and no lag.

  • Bespoke procedural systems for accurate, large-scale vegetation
  • Thousands of trees and plants across the full masterplan
  • Heavily optimised to stay fast at full photoreal quality
The app live in the sales gallery: large touchscreen with a buyer and agent using it, plus the same view on a tablet.
06 / Anywhere It Needs To Be

Gallery, tablet, or laptop. Same experience.

The same high-fidelity experience runs on the gallery's large touchscreen, on an agent's tablet during a private viewing, and on a laptop in a remote pitch. Non-technical sales staff drive it with zero training, because it behaves exactly the way people expect a screen to behave.

  • Optimized for in-gallery touchscreens
  • Runs across devices for remote and on-site selling
  • No training overhead for the sales team
The Results

From a nice-to-have to the centre of the sales floor.

The experience didn't just look good in a pitch. It became the tool the sales team reaches for first, every day, with every buyer.

50+
Interactive buyer journeys completed every day, on average, since launch.
100+
Personalised emails sent to Sales Centre visitors, straight from the app.
10+
Units reserved through the app in the first week alone.

Interactive visualization solutions for real estate developers are no longer a luxury, they are a necessity. With UMC Studios, we found the perfect blend of best-in-class technology, innovative features, and, most importantly, a highly supportive team that helped bring our vision to life. Their professionalism and commitment throughout the project made them a valued partner in delivering an exceptional customer experience.

CA
Carl Atallah
Director of Marketing and Communications

We are very pleased with the application and its features. It is a comprehensive interactive experience that has created the desired impact with our potential clients from the moment it was launched. Well done to the UMC Studios team.

Naser Saab, Sales Director, Sharjah Sustainable City
Work with UMC Studios

Have a development worth experiencing, not just viewing?

We build real-time interactive experiences for master developments at any scale. Tell us about your project and we will show you what is possible.

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info@umcstudios.ae Email
Sharjah Media City Free Zone, UAE. Address
+971 54 777 528 Phone